Daman
The ancient art of Ajrak block printing, a revered tradition in India’s textile heritage, was beautifully showcased at NIFT Daman through a visit by skilled artisans from Kutch’s Doravila area. With roots tracing back 4,000 years, Ajrak is more than just a craft—it is a cultural emblem preserved and passed down through generations by the Sindhi community. During their visit, the artisans brought their expertise to life, demonstrating the intricate process of block printing using natural colors that are not only aesthetically pleasing but also sustainable.
Led by master artisan Khatri Aslam Abdul Kareem, the demonstration highlighted the collaborative nature of this craft. His family, including around 10 members, works together to create these masterpieces, with specific roles assigned based on skill and expertise. For instance, the ladies in the family specialize in tassel work and finishing, adding delicate touches that elevate the final product.
This craft is sustained by approximately 100 workshops in the Kutch village, providing livelihoods to many artisans. By visiting NIFT Daman, these artisans not only showcased their work but also opened avenues for dialogue and collaboration with the next generation of designers. This exchange can potentially lead to innovative fusions and new markets for traditional crafts.
NIFT Daman’s initiative to host these artisans aligns perfectly with its mission to preserve and promote India’s rich cultural heritage. By supporting traditional crafts and engaging with master artisans, NIFT Daman is contributing to the sustainability of these age-old traditions while inspiring future designers to appreciate and carry forward this legacy.
This event served as a poignant reminder of the beauty and significance of India’s artisanal traditions. It underscored the importance of preserving these crafts in the face of modernization and highlighted the role of institutions like NIFT in safeguarding and promoting India’s cultural wealth. Through such initiatives, the timeless beauty of Ajrak and similar crafts continues to inspire and captivate audiences, ensuring their legacy endures for generations to come. During the event, Campus Director Dr. Brijesh Deore and Cluster Initiative Coordinator Anshu Chaudhary engaged with the artisans, discussing ways to promote Bhujodi art. Dr. Deore emphasized NIFT’s vision to scale up the craft to more visible platforms, thereby increasing its reach and impact.
