Dayly Launches in India with Playful Body Care Innovations
Dayly has launched in India with a new approach to everyday body care, combining playful textures, performance-focused formulations, bold visual design and accessible pricing to make daily body care routines more engaging.
Founded by Peeya Sanghavi, Dayly is built around the idea that body care should be an enjoyable part of the day rather than a functional afterthought. The brand seeks to bridge the gap between aspirational beauty products and accessible everyday body care by combining considered formulations with expressive packaging and sensorial textures.
A key element of Dayly’s offering is its focus on texture-led formulations, particularly lightweight, airy and whipped formats. By making application more pleasurable, the brand aims to bring the sensorial appeal and innovation commonly associated with facial skincare into body care.
The debut range features products designed around everyday body care requirements, with Vanilla Sponge Cake Body Wash, priced at ₹495, and Hot Stuff Protection SPF 50 PA++++, priced at ₹899, among the key launches. The lightweight whipped body sunscreen provides broad-spectrum UVA and UVB protection, while the body wash reflects the brand’s playful approach to everyday cleansing.
With products starting at ₹495, Dayly aims to make its distinctive approach to body care accessible to a wider consumer base.
The brand’s visual identity is another central part of its positioning. Vibrant colours, bold design and a maximalist aesthetic give the products a distinctive presence across retail and digital platforms. While the visual appeal is intended to attract consumers, Dayly places equal emphasis on formulation performance and everyday usability.
Speaking about the launch, Peeya Sanghavi, Founder, Dayly, said, “Dayly is the brand I always wished existed: fun, innovative, beautiful to look at, affordable and genuinely effective. I hope people discover us because they’re drawn to our personality, but stay because they realise our products perform just as well as they look. If we can make even one everyday routine feel a little more exciting, we’ve done our job.”
The launch comes as consumers increasingly seek greater innovation, efficacy and sensorial experiences from body care, similar to what they expect from facial skincare. Dayly aims to respond to this shift through distinctive formats, considered formulations and an engaging brand identity, while maintaining accessibility.
The range is cruelty-free, sulfate-free and eco-friendly, with the brand focused on creating effective body care products that combine performance with an enjoyable user experience.
Dayly plans to expand into new categories, develop further innovative formulations and build a community around the idea of making body care an enjoyable everyday ritual. With its philosophy of “Whipping India’s Body Care Obsession,” the brand aims to establish a more playful, innovative and accessible approach to body care in India.
