Jewelry

Dassani Brothers Launch ‘Aranya’ Inspired by Nature

Published: 22/07/2025
Author: Fashion Value Chain

Celebrating India’s sacred wilderness, Dassani Brothers introduces ‘Aranya’, a jewellery collection inspired by the raw elegance of forests and the spiritual symbolism rooted in India’s natural heritage. Drawing from the Sanskrit word Aranya (अरण्य), meaning forest, the collection is a tribute to nature’s quiet majesty and enduring soul.

Aranya reimagines flora and fauna—peacocks, elephants, wildflowers—as motifs of grace, wisdom, and royalty. Each piece is intricately handcrafted using uncut Polki diamonds, round brilliant diamonds, and handpicked gemstones, preserving the essence of traditional artistry.

Sumit Dassani, Partner at Dassani Brothers, shared, “Aranya is not just a collection—it is our homage to the soul of India’s wilderness. We’ve tried to capture the quiet strength and delicate poetry that lives in our forests through our craft.”

Creating each Aranya piece is a testament to time and devotion, involving 12–15 artisans over 400 hours. From the structural ghaat to individually crafted metal cups for Polki diamonds, every detail is polished, engraved, and hand-painted with meenakari work. The finishing touch includes pearls, rubies, and emeralds, carefully strung to give each jewel its natural rhythm and elegance.

Aranya will be officially launched at the IIJS Premiere Show on 30th July 2025, offering patrons a rare chance to own jewellery that tells stories of India’s sacred wild, designed to be cherished across generations.

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