Renowned stylist Dani Michelle introduces her latest venture, MÉGA Jewelry, a collection of 925 sterling silver and 14k plated gold pieces designed to embody effortless style and accessibility, with prices ranging from $20 to $248.
After more than a year of meticulous design and planning, Michelle has created a line that mirrors her love for bold and individualistic fashion. The name “MÉGA” is inspired by a Vogue article describing her as a “mega-watt stylist,” reflecting her aspiration to dream bigger and establish an iconic brand.
MÉGA Jewelry stands out by placing emphasis on the emotional and sentimental value of jewelry. Michelle believes that while fashion trends may change, jewelry holds enduring significance and personalizes everyday looks. Drawing inspiration from vintage pieces, family heirlooms, and her own sketches, Michelle has crafted a collection that blends the timeless elegance of vintage jewelry with the accessible price point of fashion pieces.
The debut collection features a comprehensive range of pieces suitable for every style and occasion, from delicate necklaces to statement rings. While classic pieces will remain available, new collections will be introduced to reflect unique inspirations and muses behind each line.
A defining aspect of MÉGA Jewelry is its commitment to affordability, filling a gap in the market for demi-fine jewelry that bridges the gap between fashion and fine jewelry. Beyond the jewelry line, Michelle envisions expanding the MÉGA brand with new additions and experiences on the website, aiming to create a comprehensive lifestyle brand that resonates with her audience and provides a curated world of fashion and style.
