DaMENSCH, a leading premium men’s innerwear brand, has launched its latest campaign, “The Most Comfortable Man wears DaMENSCH,” spotlighting real-life men who embody effortless confidence and authentic living. At a time when masculinity is being redefined, the campaign explores comfort as the foundation of modern self-expression.
The campaign showcases six accomplished individuals from across India whose unique stories reflect passion, purpose, and presence. It features 16-time Guinness World Record holder Vispy Kharadi, bilingual rapper Yelhomie from Manipur, and Rishi Solanki, a fitness entrepreneur known for his disciplined lifestyle. They are joined by DJ Danesh Doctor, comedian and RJ Vidit Sharma (aka Sharmaji ka beta), and fashion model Amit Eapan — each exemplifying how comfort fuels personal and professional success.
Anurag Saboo, Co-Founder and Director at DaMENSCH, shared that the campaign is rooted in the brand’s core values: confidence, innovation, and authenticity. “We’ve brought together six men who represent diverse definitions of comfort and masculinity. Their stories are honest, grounded, and real. Comfort, for us, isn’t just about fit — it’s about feeling at ease in who you are.”
With this campaign, DaMENSCH moves beyond conventional advertising by creating a cultural conversation around comfort, identity, and self-belief. It reaffirms the brand’s mission to support men who are confident in their own skin and inspired to live life on their terms.
Watch the campaign film: YouTube – The Most Comfortable Man
