Business & Policy | Retail becomes an Omnichannel Retail Spaceby Launching its First Offline Store in Bengaluru

Published: December 8, 2023
Author: Fashion Value Chain
  • is dedicated to building a sense of community, connecting with sports enthusiasts, and becoming the “One stop destination for all things sports” in India.
  • The brand aims to expand its footprint across the nation with the launch of 20 stores in 2024, making high-quality sports products easily accessible to all, India’s premier destination for sports apparel, equipment, and supplements, is delighted to announce the grand opening of its offline store in Bengaluru, marking a significant milestone in the brand’s expansion journey.

The launch of the offline store coincides with a period of remarkable growth in India’s sports and fitness industry. According to a recent study, the India Sports Apparel Market witnessed substantial growth, with a value of USD 673.34 Million in 2022, and is projected to reach USD 1926.10 Million by 2029, showcasing a remarkable CAGR of 16.2% during the forecast period (2023-2029). Therefore, the brand is actively working to improve the accessibility of its extensive range of products and services through physical retail stores.

With a vision to cater to the needs of sport enthusiasts is venturing into the brick-and-mortar realm, extending its mission to inspire and enable people to lead healthier, more active lifestyles. In addition to the launch of its first offline store, is set to open two additional stores in the city by the end of 2023. The brand aims to expand its footprint across the nation with the launch of 20 stores in 2024, making high-quality sports and fitness products easily accessible to all.

This new offline store offers a diverse range of products from various in-house as well as third party brands providing customers with a one-stop destination for their sporting and fitness needs. Whether an individual is a seasoned athlete or someone who is just embarking on their sports journey,’s extensive product selection is designed to cater to people of all ages, abilities, and interests.

Shamik Sharma, Business Head of, expressed his enthusiasm for the store launch, saying, “At, we believe in the power of sports to transform everyone’s lives. Launching our offline store in Bengaluru is a testament to our dedication to making quality sporting products accessible to everyone. We aim to be more than just a retailer; we want to be the ultimate hub for sports enthusiasts. By expanding our offline presence, we can connect with our customers on a more personal level and better understand their needs. We look forward to serving the community.

The offline store in Bengaluru is designed to create an immersive shopping experience. It features dedicated sections for sports gear, apparel, fitness equipment, and dietary supplements, each thoughtfully curated to offer the best products in their respective categories.

For more information about the grand opening of’s offline store in Bengaluru or to explore their wide range of sports products, visit the store in HSR, Bengaluru or their website

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