Lifestyle & Travel

Crompton set up a New Manufacturing Line in its Vadodara Facility for Built-in Kitchen Appliances

Published: May 10, 2024
Author: Fashion Value Chain

Crompton Greaves Consumer Electricals Ltd. (Crompton), a leading consumer electrical company in India, today announced the commencement of manufacturing and assembly operations of its built-in kitchen appliances in its Vadodara manufacturing facility. 

Spread across 23 acres, this facility strengthens Crompton’s commitment to ‘Make in India’ and empowers the company to deliver its innovative product portfolio to consumers more effectively. This aligns with Crompton’s strategy of investing in robust in-house manufacturing facilities to drive quality and operational excellence. The leading-edge facility incorporates superior capabilities and digital processes to optimize efficiency and quality.

Speaking at the inauguration of the setup, Mr. Promeet Ghosh, MD & CEO, said, “The kitchen is a strategic space for Crompton, and will be an important driver of our future growth. The Vadodara set-up will further strengthen our position in offering superior quality ‘made in India’ products. With a focus on innovation, manufacturing excellence, and customer satisfaction, we are confident that this facility will play a pivotal role by bringing forth new-age kitchen appliances with excellent quality & finesse.”

Highlighting the quality offerings, Mr. Pravin Saraf, Head of Manufacturing, Planning & Logistics said, “We are excited to launch the new manufacturing line that not only boosts our production capabilities but also reinforces our commitment to quality and innovation. The implementation of advanced technologies demonstrates Crompton’s commitment to providing superior quality kitchen appliances.”

Mr. Nitesh Mathur, Business head – Of built-in kitchen appliances said, “Crompton has a deep understanding of its target consumer segment and is committed to offering a differentiated product range. Focused on providing meaningful value propositions led by superior quality and our proven business model positions us well to scale up the business.

About Crompton 

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products, that cater to the modern consumer, which includes superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers.

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