Brands | Fashion Updates

Croma becomes the Title partner for India’s biggest Music Festival, Sunburn

Published: May 5, 2023
Author: Fashion Value Chain

~Croma and Sunburn join forces to create “Croma Sunburn” events across India~

~Partnership to showcase cutting-edge electronics and engage with younger generations~

~Croma to be the official electronics partner of Sunburn, providing a strong retail presence for merchandise~

~The partnership is set to be a game-changer in the world of music and technology, offering a unique and engaging experience to fans across India~

Bangalore, May 5th 2023: Croma, India’s leading omnichannel electronics retailer, and Sunburn, the country’s biggest Electronic Dance Music (EDM) festival, have announced an exciting four-year title sponsorship which will see all Sunburn events held across the nation referred to as “Croma Sunburn,” symbolizing the power of two incredible brands coming together.

This partnership between Croma and Sunburn represents a robust alliance between two iconic brands that share a strong connection with the youth and are fervently adored among the younger generation. While Croma is renowned for its cutting-edge electronics, Sunburn is the ultimate destination for music enthusiasts who revel in electronic dance music’s pulsating energy and euphoric vibe. Sunburn is one of the most sought-after music festivals in the country and attracts music enthusiasts from every corner. The festival has diversified its offerings through various verticals such as Sunburn Arena, Sunburn Reload, Sunburn Campus, and more, hosting over 300 events annually. This year’s Sunburn will feature a number of artists, including Dimitri Vegas & Like Mike, Timmy Trumpet, Armin van Buuren, David Guetta, Steve Aioki, Tiesto, Alan Walker, Lost Frequencies, and many more.

As the official Title partner of Sunburn, Croma’s presence will enable the brand to connect with the younger generation through a plethora of on-ground activities, social media engagement, artist engagement, and other marketing initiatives. A few of the exciting engagements done by Croma are charging stations at the venues to recharge phones, posing at Croma’s photo booths, and playing to win incredible prizes such as TVs, Fridges, Microwaves, and Party speakers. These charging stations will allow festival-goers to seamlessly charge their devices, ensuring they can capture every memorable moment without any worries, thus allowing them to take pictures and videos to last a lifetime, ensuring Sunburn festival-goers can rest assured that they won’t miss any unforgettable moments.

Croma’s strong retail presence is a beneficial factor, with Croma Sunburn merchandise being made available in Croma stores across multiple cities. This collaboration will enable Sunburn to expand its reach, as its fans can enjoy its products and merchandise at stores across India and online through croma.com. Croma intends to take Sunburn association by Tier 1 and Tier 2 towns as well to deliver the experience limited to metros to date.

Speaking about the partnership, Shibashish Roy, Chief Operating Officer, Croma, shared, “This year, we are extending our commitment towards larger youth connect by announcing our title partnership with Sunburn, India’s premier Electronic Dance Music festival. There is a natural synergy between music and our business. We intend to leverage the partnership to deliver an experience beyond the transaction to Gen Z and millennial customers across the country. We are thrilled to collaborate with Sunburn and are committed to creating an unforgettable customer experience.”

Karan Singh – CEO Spacebound says, “As Sunburn we are delighted to take our partnership with Croma to the next level and welcome them as our new title sponsor. Together we plan to push the boundaries in terms of technological innovations at our events, and what’s even more exciting is the slew of co-branded products we are going to bring to market soon.”

The Croma Sunburn partnership is set to significantly impact the festival circuit, with both brands bringing their unique offerings together. Croma’s state-of-the-art electronics and omnichannel expertise, coupled with Sunburn’s high-energy music and innovative experiences, will create a new customer experience for the tech-savvy generation.

The partnership between Croma and Sunburn is a collaboration that brings together two leading brands in the tech and music entertainment industry. With a focus on innovation and customer experience, this partnership is poised to deliver a unique and unforgettable experience for music and technology enthusiasts across India. By leveraging Croma’s omnichannel expertise and Sunburn’s expertise in curating world-class EDM events, this partnership aims to create an exceptional experience for festival-goers. The Croma Sunburn partnership represents an exciting opportunity for both brands to leverage their strengths and create a truly exceptional offering for customers.

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