Crocs has announced the India launch of its latest collaboration with the LEGO Group, introducing a globally celebrated collection that blends creativity, comfort, and self-expression for Indian consumers.
Following the announcement of a multi-year global partnership earlier this year, the collaboration continues to evolve with new designs and experiences. Rooted in a shared ethos of individuality and imagination, the latest drop marks the next phase of this partnership in the Indian market.
The launch will take place in two phases, beginning with a digital-exclusive pre-launch on April 13, 2026 via Crocs’ official website, followed by a broader retail rollout starting May 2026.
The initial digital release features four styles: LEGO® Masterbrand Creativity Clog, LEGO® Midnight Garden Creativity Clog, LEGO® Creativity Clog, and Kids’ LEGO® Creativity Clog. Available exclusively online during this phase, each purchase will include a special LEGO® minifigure, adding a collectible dimension for fans.
From May onwards, the collection will expand to select retail locations across India, including Crocs stores as well as multi-brand outlets such as VegNonVeg and Foot Locker, allowing wider access to the range.
Combining Crocs’ signature clog silhouette with LEGO-inspired aesthetics, the collection offers a playful reinterpretation of everyday footwear. Featuring customisable Jibbitz™ charms across the upper and sole, each pair encourages wearers to personalise their look. The collection is designed without fixed instructions, instead inviting consumers to explore creativity and self-expression freely.
Carly Gomez, Chief Marketing Officer, Crocs, said: “The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together, we’ve truly broken the mold in a way that we never have before.”
Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships, the LEGO Group, said: “The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity. Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us!”
Extending beyond product, the campaign will be amplified through creator-led activations, immersive visual merchandising, and exclusive on-ground previews. Supported by a deeper collaboration with the LEGO India team, the initiative aims to engage consumers across multiple touchpoints, reinforcing the brands’ shared commitment to creativity, culture, and individuality.
