Crocs, the global casual footwear brand recognised for its comfort-driven design, has unveiled its latest campaign, Let Them Talk, with Siddhant Chaturvedi as the face of its Echo range. Rooted in street culture and individuality, the campaign brings together style, movement and self-expression through a contemporary, urban lens.
At the heart of the campaign lies a simple yet powerful philosophy: confidence does not need validation. Set against the pulse of city life, the film captures everyday, in-between moments where personal style and attitude come through naturally. Styled in elevated, street-forward looks, the Echo range moves effortlessly from city streets to moments of dance, freestyle and self-expression.
Conceptualised and produced by Homegrown, the campaign film follows Siddhant Chaturvedi as he navigates varied settings with ease and assurance. His journey mirrors the campaign’s ethos, where confidence is lived rather than announced. The Echo silhouette adapts fluidly across moods and moments, balancing functionality with a bold design edge. A specially composed music track further amplifies the visual narrative, adding rhythm and momentum as the world observes and forms opinions while he continues forward, unaffected.
Commenting on the campaign, Yann Le Bozec, Head of Crocs International Marketing, described Let Them Talk as a cultural statement rather than a conventional brand campaign. He noted that as street culture increasingly influences how identity and style are expressed, the Echo range positions Crocs firmly within these conversations, reinforcing the brand’s role as a platform for self-expression built from the streets up.
Sharing insights on the creative direction, Varsha Patra, CEO and Co-founder of Homegrown, said the Echo footwear provided a canvas to explore individuality in motion. She added that Siddhant Chaturvedi’s multifaceted presence and creative energy authentically captured the spirit of the world the film set out to create.
Siddhant Chaturvedi added that the campaign resonated with him for its instinctive and honest tone, highlighting everyday moments of simply being oneself. He shared that Let Them Talk reflects the idea of staying confident in one’s own rhythm without overthinking external opinions.
Designed with a sculpted silhouette and sport-inspired detailing, the Echo range carries a bold, street-led aesthetic. The first phase of the campaign spotlights the Echo RO Gum Clog and the Echo Wave Clog, including a refreshed take on the iconic Echo silhouette in Black and Chalk colourways. Additional drops will follow, with Siddhant continuing as the face of the range as it evolves.
Drawing inspiration from music, art and street culture, the Echo campaign launches with a unified rollout across digital, social, retail and e-commerce platforms. The range will be available at select Crocs stores, on crocs.in and across leading e-commerce platforms nationwide.
