Fashion Updates

Crocs, Inc. Announces Retirement of Michelle Poole as Crocs Brand President

Published: February 9, 2024
Author: Fashion Value Chain

Crocs, Inc. Has revealed that Michelle Poole, the Executive Vice President and President of the Crocs brand, has chosen to retire. Poole will continue in her current role until early May, after which she will transition to an advisory position until early 2025.

During this transition period, Anne Mehlman, the Executive Vice President and Chief Financial Officer, will step into the role of President of the Crocs brand on an interim basis. Mehlman, who has been with Crocs since 2018, brings over two decades of global financial and operational expertise to the position. She previously served as Vice President of Corporate Finance at Crocs from 2011 to 2016 before moving to Zappos.com as Chief Financial Officer.

Mehlman’s extensive financial background includes roles at RSC Equipment Rental (now United Rentals), Corporate Express (now Staples), and Lockheed Martin. Additionally, she currently serves on the board of Joann, Inc.

Andrew Rees, the Chief Executive Officer of Crocs, Inc., expressed gratitude for Poole’s contributions during her 32-year career. He highlighted Poole’s leadership in various aspects of the business, including merchandising, product development, design, and marketing, which were instrumental in driving the brand’s revenue to surpass $3 billion.

Crocs, Inc. Recently reported third-quarter revenues of $1.05 billion, reflecting a 6.2% increase, with notable growth in the Asia Pacific region and double-digit growth in the Crocs brand. Poole’s retirement marks the end of an era at Crocs, and the company looks ahead to continued success under Mehlman’s leadership.

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