-By Pratyasha Sarkar
‘Bira91XCrocs Classic Clog’ is a limited-edition collection that was created in partnership by the footwear company Crocs and the beverage company Bira 91.
The collection is designed using Bira 91’s distinctive logos, such as its well-known monkey mascot, its signature ’91’ mark, which stands for India’s country code, and other Bira 91 merchandise components.
Crocs has collaborated with the maker community for a video to showcase its range as part of the launch. Performer Mad Star Base, artist Nori Norbhu, and choreographer Divya Easwaran are all featured in the video.
“At Crocs, every collaboration encourages a spirit of individuality and authenticity,” said Sumit Dhingra, general manager of Crocs India, in a statement regarding the partnership. By collaborating with renowned culture artists for our second partnership in India, we hope to give back to the country’s creative community with a distinctive design that is inspired by India’s distinct and playful attitude.
“With the limited-edition Bira91XCrocs Classic Unisex Clogs, we aim to combine the best of both worlds and offer consumers an experience that transcends boundaries,” remarked Ankur Jain, founder and CEO of Bira 91. We at Bira 91 see ourselves as a lifestyle company, and we’ve been expanding our product selection at the Bira 91 Merch Store. This collaboration with Crocs moves us one step closer to that objective.
The Crocs X Bira 91 collaboration will be sold at select Crocs retailers, Bira 91 merchandise stores, Superkicks, and vegnonveg websites.
