Courtney Harold Joins Green Theme Technologies as Head of Marketing
Seasoned marketing leader with 25 years of experience in launching new products and brands within the textile, apparel, and footwear sectors
Courtney’s experience in product creation, market entrance tactics, and brand building will be crucial in setting up EMPEL for future growth and success as GTT continues to rule the water-free and sustainable DWR industry.
At Hill Holliday Advertising, where she started her career, Courtney established a strong basis for developing compelling value propositions for Marshalls, a store. As a part of Polartec’s first branding team, she further strengthened this foundation by helping to create a powerful brand that appeals to both consumers and business experts.
Courtney spearheaded the creation of specification programs aimed at clothing and footwear product developers at Sappi Release Papers, which led to a special collaboration with Nike.
Courtney’s career began at Hill Holliday Advertising, where she built a solid foundation for creating impactful value propositions for the retailer Marshalls. She continued to enhance this foundation as a member of the inaugural branding team at Polartec, contributing to the development of a leading brand that resonates with both consumers and industry professionals.
At Sappi Release Papers, Courtney led efforts to establish specification programs targeted at apparel and footwear product developers, resulting in a unique partnership with Nike.
For over 10 years, Courtney launched the first footwear supplier tradeshow for the world’s largest footwear tradeshow and staged the MAGIC apparel tradeshow in China, a highly complex market. She has also developed market entry strategies for several fashion, outdoor, and apparel brands entering the Chinese market, enhancing her knowledge and understanding of the supply chain, the global retail sector, and the crucial connection between product development and market positioning.
