DENIM

Combination of denim & wool

Published: May 4, 2024
Author: Fashion Value Chain

Wrangler and Pendleton Woollen Mills collaborated on the Wrangler x Pendleton Collection, featuring durable denim, wool, and cotton pieces inspired by America’s Southwest.

The collaboration between Pendleton and Wrangler combines fine wool with denim in men’s and women’s clothing, including jeans, jackets, hoodies, and tees. The collection pays homage to the western legacies of both brands, featuring a luxury wool blanket with a cowboy motif. According to Vivian Rivetti, Wrangler’s global vice president of design, the partnership allows them to blend heritage style with modern pieces, showcasing the influence of Western fashion in today’s mainstream trends.

Peter Bishop, EVP at Pendleton Woollen Mills, spoke on their collaboration with Wrangler. The partnership was a natural fit due to both companies’ dedication to resilience and authenticity. By combining denim and wool, they pay tribute to the Western lifestyle through creative collaboration.

Pendleton Woollen Mills has two woollen mills in Oregon and Washington, run by sixth-generation family members.

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