Colorbar Kicks Off the Pride Month with ‘#AllShadesOfYou’ Campaign, Unleashing the Magic of Self-Love

Published: June 14, 2023
Author: Fashion Value Chain

[India, 8th June 2023] – Colorbar Cosmetics, a leading beauty brand in India, is thrilled to introduce its latest campaign, ‘#AllShadesOfYou’. This campaign reflects Colorbar’s core philosophy of fostering love, acceptance, and equality across all sexual orientations and gender identities along with the brand’s commitment to empower individuals to express themselves in their own unique way. By emphasizing that beauty knows no boundaries, Colorbar celebrates our differences as the very qualities that make us extraordinary.

[Insert Colorbar’s Instagram Reel Post and Static Post on #AllShadesOfYou

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Driven by the philosophy of ‘Made for Magic,’ Colorbar firmly believes in the transformative power of make-up to unlock the hidden creativity within every individual.  It is an empowering call to embrace one’s truest identity, unapologetically. The campaign aims to break all traditional beauty traditions, blush outside the boundaries, highlight unique high points, and prime the world for inner freedom.

The brand has tied up with ten outspoken LGBTQ+ influencers to create a powerful platform that represents various orientations and expressions of the LGBTQIA+ community. Together, the brand and the community will share, celebrate, and embrace inspiring stories and experiences that uplift and empower. Unconventional looks will be unveiled to cause a rip in the makeup standards we know today. 

In addition to the empowering campaign, Colorbar is excited to unveil its Sinful Lip n Cheek Tint range and the Joyful Range of Vegan Nail Lacquer. These sensational products are designed to ignite the imagination and offer limitless possibilities, just in time for the month of Pride. With a wide spectrum of beauty offerings, individuals can discover the perfect shades that define their persona in the most unique way.

About Colorbar

Colorbar believes that it is everyone’s birth right to express themselves and unleash the magic that lies within. It takes the liberty to dive into a world of magic with confidence, and reveal your inner thoughts, ideas and dreams through beauty and style for all. The unswerving idea behind ‘You and Colorbar are Made for Magic’ is for one to build limitless possibilities and extravagantly evolve with flair, drama and irresistible charm. While the brand’s philosophy gravitates towards the purpose of empowering every soul, every gender and celebrating all in their own eccentric elements, the 8-pointed Colorbar star, the mnemonic, points towards the direction that represents absolute freedom, resonating with the symbol of the formidable power of magic.

Born and raised in India, Colorbar forayed into the beauty industry looking for creative formulas to bring an unparalleled experience to its consumers. The brand follows the belief of – change being the only constant, and ensures that it leads with quality in every step of the way. The brand also signifies the promise of being your truest self, unapologetically. With the essence of gender-neutrality and inclusivity being at its heart, Colorbar envisions a world full of beauty and originality.

Colorbar has a comprehensive range of innovative products to address to each one’s unique needs. These products are curated and packaged in France, Germany, Italy, Korea & the United States of America, to deliver brilliant colors, luxurious textures and effective results. All products are ISO certified, 100% cruelty-free and conform to US, EU, UK & Japan FDA standards.

The brand holds a strong geographical footprint in the country – 100+ exclusive stores, 1300+ multi brand outlets and partner chains like Shoppers Stop, Lifestyle, New U, Pantaloons. To cater to one’s needs more conveniently, Colorbar’s products are available on the website – and partner websites.

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