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COACH India’s “Shine” Collection: Wear Your Radiance this Diwali

Published: December 18, 2023
Author: Fashion Value Chain

COACH India has recently unveiled its dazzling Shine collection, just in time for Diwali celebrations. This collection, designed by Creative Director Stuart Vevers, is all about embracing the idea of “WEAR YOUR SHINE.” It features an array of expressive silhouettes and vibrant colors, showcasing pieces like the Tabby bag and the new Penn silhouette in metallic and patent leather.

The Shine Collection by COACH is a burst of sunshine in the world of fashion, promising to infuse every outfit with a touch of radiance and magnetism. It’s a celebration of individuality and self-expression, perfectly aligned with today’s generation’s desire to stand out and be real.

To mark the launch of the Shine Collection, COACH India hosted a glamorous and glitzy evening event on November 4th at Jio World Drive in Mumbai. The event included a grand installation that encapsulated the spirit of the “WEAR YOUR SHINE” campaign, offering a unique experience that encouraged people to express their true selves during Diwali.

Earlier in the week, Coach introduced the SHINE pop-up installation at Mumbai’s Jio World Drive Mall. This immersive experience transported visitors into a multi-sensory world of light, space, and sound. The installation, adorned with high-shine gold panels and bronze scaffolding, echoed the campaign’s message of transforming one’s inner radiance into outward shine.

The “Wear Your Shine” campaign and the SHINE installation are part of Coach’s ongoing commitment to inspire authenticity and self-expression. They are a testament to Coach’s mission of encouraging individuals to be real and express themselves without fear, and this initiative marks the next chapter in Coach’s storytelling journey.

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