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COACH India hosted a fun evening filled with glamour and glitz celebrating the WEAR YOUR SHINE campaign at Jio World Drive,  Mumbai.

Published: November 6, 2023
Author: Fashion Value Chain

COACH India hosted a fun evening filled with glamour and glitz celebrating the WEAR YOUR SHINE campaign at Jio World Drive, Mumbai. The one-of-kind experience of the grand installation and Shine Collection launch pop-up celebrated the spirit of individuality and self-expression this Diwali. The Gen-Z sensation Orry was seen at the COACH Shine event at Jio World Drive, luxury fashion influencers and personalities – Riya Jain, Sukhmani Gambhir, Anushka Sen, Aishwarya Wadhwani, Simone Khambatta, Nishika Lulla, Unnati Malharkar, Manav Chhabra, hosted guests to celebrate an evening of glitz and glam with COACH.

Inspired by today’s generation and designed by Creative Director Stuart Vevers’ the vision of the Shine Collection encourages to be real and ‘WEAR YOUR SHINE’.

The Shine Collection pop- up experience featured playfully expressive silhouettes and colors, with the Tabby bag and new Penn silhouette in metallic and patent leather. This spectacular evening was co-created with Value Added Services and hosted at SAZ – American Brasserie, Jio World Drive Mumbai. Earlier in the week Coach unveiled SHINE, an immersive pop-up installation to invite audiences to explore a multi-sensory world of light, space, and sound at Mumbai’s Jio World Drive Mall. The one-of-a-kind structure features a reflective surface of high-shine gold panels encased in bronze scaffolding, inspired by the campaign’s message of transforming your inner glow into outer shine. The SHINE installation and “Wear Your Shine” campaign mark the next chapter of Coach’s storytelling grounded in the Courage to Be Real, its mission focused on inspiring audiences to express themselves authentically.

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