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COACH Extends “WEAR YOUR SHINE” Campaign with Jennifer Lopez

Published: December 5, 2023
Author: Fashion Value Chain

Coach, proudly presents the extension of its latest campaign, “Wear Your Shine,” featuring the one and only Jennifer Lopez. “Wear Your Shine”  introduces the Coach Shine collection of metallic, sparkle and expressive bags, ready-to-wear and accessories. The campaign challenges the inner critic, urging everyone to overcome self-doubt and boldly showcase their authenticity.

The next chapter of Coach’s storytelling grounded in the message to ‘Don’t Let Your Inner Critic Hold You Back’, its mission focused on inspiring audiences to express themselves authentically, “Wear Your Shine” positions fashion as a tool not only for personal expression, but for personal empowerment, too. Directed by Lope Serrano and choreographed by Emma Portner the video captures the essence of self-expression and empowerment. Jennifer Lopez takes center stage in the campaign, embodying the spirit of authenticity and courage. Her electrifying performance confronts the voices of self-doubt, encouraging viewers to dance like no one is watching and live unapologetically. In the campaign film, Jennifer Lopez dazzles in a Sequin High Neck Dress in Black, paired with the Mirror Metallic Tabby Shoulder Bag 20. This ensemble epitomises the bold and expressive fashion featured in the Coach Shine collection. 

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