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COACH CELEBRATED THE TABBY ICE CREAM POP-UP WITH LAUNCH EVENT AT CAFE – BY THE ST. REGIS,  PALLADIUM, MUMBAI

Published: May 25, 2023
Author: Fashion Value Chain

MUMBAI, May 20th, 2023 – Coach announced the second edition of the Tabby pop-up with an exclusive event at Café by The St. Regis, Palladium, Mumbai on 20th May 2023. Luxury fashion influencers and content creators Bianca Contractor, Silkeena Kaur,  Trishala Sikka, and Neha Mehta hosted guests for an evening event to celebrate the launch of the Coach Spring Tabby in Mumbai.

Inspired by ‘70’s style and designed by Creative Director Stuart Vevers, the Tabby Bag is a modern and authentic American take on the house’s beloved archival shoulder bag.

The pop-up experience brought to life Tabby’s spirit of courageous self-expression and invited guests to express themselves in Coach’s conceptualized Tabby ice cream Shop which offered ice cream scoops in flavors such as ‘Hope’, ‘Bliss’ ‘Love’, Curiosity and ‘Courage’ that tied back to the colour palette of the Spring Tabby Bags. 

This spectacular evening was hosted at Café by The St. Regis Mumbai”, the first café of its kind located outside of the hotel’s premises, at the atrium of Mumbai’s premier retail & lifestyle destination –Phoenix Palladium. Café by The St. Regis Mumbai is a welcome respite for discerning shoppers, offering The St. Regis Mumbai’s quintessential culinary signatures including the all-day-breakfast favourites, quick gourmet bites, fresh-bakes and vegan specialities, all accompanied with hand-picked tea blends, single origin coffees, deliciously whipped milkshakes and hand-crafted bubble teas. 

Coach’s ice cream pop-up inspired by “In My Tabby” campaign has travelled to multiple cities in India after its global disrupting presence across Europe and Asia. Launched first in Delhi, the iconic silhouette inspired pop-up made its presence prominent in Mumbai, Kolkata, Chennai and Bangalore. 

Notable guests in attendance and wardrobe by the brand at the launch event included Summiyya Patni, Aanam Chashmawala, Khushnaz Turner, Sanket Mehta, Nagma Mirajkar, Awez Darbar, Unnati Malharkar, Manav Chhabra, Aashna Hegde among others.

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About Coach

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

About The Phoenix Mills Limited (PML):

PML (BSE: 503100 | NSE: PHOENIXLTD) including its subsidiaries and group companies (PML Group) is a leading retail-led mixed use asset developer and operator in India and is the pioneer of retail-led, mixed-use developments in India with completed development of over 19 million sq. ft. spread across retail, hospitality, commercial, and residential asset classes.

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