BRAND COLLECTION | Fashion Updates

CLOT and Roots Celebrate Lunar New Year with ‘Stay Lucky’ Collection

Published: January 16, 2024
Author: Fashion Value Chain

Hong Kong’s CLOT and Canada’s Roots have joined forces once again for the ‘Stay Lucky’ collection, building on the success of their previous collaboration, the ‘Go Outside: You’ll Be Glad’ line. This new venture marks a special celebration, honoring CLOT’s 20th and Roots’ 50th anniversaries.

Timed perfectly for the Lunar New Year, which welcomes the Year of the Dragon, the ‘Stay Lucky’ collection features intricate dragon motifs embroidered on eco-friendly materials such as organic cotton. This exclusive collection encompasses a diverse range of clothing essentials, including stylish varsity jackets, cozy hoodies, comfortable T-shirts, and relaxed sweatpants. Not only for adults but also available in sizes catering to children.

In addition to these apparel items, the ‘Stay Lucky’ capsule includes a variety of accessories that complement the thematic designs. Fashion enthusiasts and fans of both brands can now browse and purchase the ‘Stay Lucky’ collection online or at select JUICE stores located worldwide. This limited-edition line offers an opportunity to add a touch of festive flair and cultural significance to one’s wardrobe in celebration of the Lunar New Year.

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