Fashion Updates | Retailer | Start Ups

“Clensta Accelerates Offline Presence: Targets 20,000 Touchpoints by FY24”

Published: December 1, 2023
Author: Fashion Value Chain

In a bold move, personal care startup Clensta is charting a substantial offline retail expansion, aiming to
elevate its current 7,000 touchpoints to an impressive 20,000 by the conclusion of FY24. This strategic endeavor not only signals a significant growth trajectory for the brand but also holds the potential to drive its Gross Merchandise Value (GMV) close to 200 crores. The company has experienced remarkable success in the initial two quarters of the current fiscal year, attributing its robust 60 percent revenue growth to strategic collaborations with major modern retail chains.

Notable partners in Clensta’s journey include Reliance, Metro, Health and Glow, Tata 1 MG, Wellness Forever, WH Smith, Lulu, Apollo, along with over 30 regional and national chains. The personal care startup is actively forging partnerships with retail giants such as Dmart, Walmart, Dabur New U, and
Relay, further solidifying its presence in the market.

Puneet Gupta, Founder of Clensta, expressed pride in the brand’s achievements and collaborations, stating, “We are very proud that our partner brands have enabled us to make Clensta’s sustainable and
affordable range of innovative and science-backed products available to people across India, including in Tier II/III cities. In the first half of FY24 itself, we grew to 7K retail outlets with our collaborations having fueled significant growth for the brand. We are now excited to widen our presence to reach 20K retail touch-points by the end of this fiscal, further solidifying our position as a market leader in the personal care industry.”

While Clensta’s product lineup is currently accessible online through platforms like Amazon, Nykaa, Flipkart, Myntra, Purplle, Jio Mart, Woovly, and Glowroad, the offline retail expansion is a strategic
move to extend the brand’s reach and establish a more robust presence in the fiercely competitive
personal care market. This expansion aligns seamlessly with Clensta’s overarching mission of making its
innovative and science-backed products readily available to consumers across India.

As Clensta steers towards its ambitious touchpoint target, this offline retail expansion not only signifies
a significant milestone for the brand but also underlines its commitment to providing sustainable and
affordable personal care solutions to a diverse and widespread consumer base. The move into offline
retail spaces reflects the brand’s strategic vision to cater to the evolving needs of consumers and fortify its position as a frontrunner in the dynamic personal care industry.

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