Circulose has entered a strategic partnership with Marks & Spencer (M&S), marking the retailer as its first UK Scaling Partner. This collaboration represents a major milestone in driving fashion’s transition toward circularity. Together, the two brands aim to reshape how apparel is produced and consumed.
By joining forces, M&S strengthens its long-standing sustainability commitment. It also supports Circulose’s mission to bring circular materials into the mainstream fashion market. The retailer will integrate a substantial amount of CIRCULOSE®, a textile material made entirely from discarded fabrics, into its upcoming collections.
Transforming Waste into High-Quality Circular Fibers
CIRCULOSE® offers premium performance while reducing the fashion industry’s reliance on virgin fibers made from trees. It transforms textile waste into new, durable material—cutting emissions, saving forests, and minimizing landfill waste. With this innovation, Circulose is helping create a scalable path for circular fashion systems globally.
Jonatan Janmark, CEO of Circulose, said:
“We are thrilled to welcome M&S as Circulose’s first Scaling Partner in the UK. Their leadership in sustainability will accelerate adoption of next-generation fibers. This partnership is one of several global collaborations we’re building, with more major brands joining soon.”
Scaling Circular Design Beyond Pilot Projects
Katharine Beacham, Head of Materials and Sustainability at M&S, commented:
“Partnering with Circulose allows us to turn circular design into reality. It shows how fashion can move from pilot projects to large-scale integration of next-generation materials. By adopting circular fibers, we’re reducing reliance on virgin resources, cutting waste, and shaping a fashion industry that’s truly future-ready.”
A New Licensing Model for Industry-Wide Impact
This partnership also reinforces Circulose’s updated commercial model, built on close collaboration with global brands. Through licensing and implementation support, Circulose helps partners integrate circular materials efficiently across the value chain—beyond limited capsule collections.
