Bestseller, Eileen Fisher, Everlane and Zalando become first brands in Fiber Club Initiative alongside supply partners Arvind, Birla Cellulose and Foshan Chicley
The US-based textile-to-textile recycling pioneer Circ® announced the launch of Fiber Club in collaboration with the non-profit organization Canopy for forest conservation and the sustainable innovation platform Fashion for Good. Fiber Club is a cooperative program that uses a systematic four-phase procedure that includes trial collections, sampling, and important long-term offtake commitments to help brands evaluate and embrace recycled materials. Circ’s mainstay lyocell fiber serves as Fiber Club’s first fiber, with plans to add more Circ materials later on. It can be expensive and complicated to pilot a new fiber into an existing supply chain, and it sometimes calls for specific minimum volumes and expenditure.
Fiber Club seeks to address these issues by giving companies a platform to test and implement concurrently, simplifying the suppliers involved, and lowering minimum order quantities by combining brand volumes – all resulting in reduced costs.
By creating the first-ever path for expanding circular materials, Circ is establishing a new benchmark for sustainability in the fashion industry with Fiber Club. By streamlining supply chain integration, creating bulk pricing structures, and enabling brands to access Next Gen materials, this innovative project will promote the adoption of Next Gen materials and lower the barrier to large-scale adoption.
The original organizations within Fiber Club include brand partners Bestseller, Eileen Fisher, Everlane, and Zalando, as well as supply chain partners Birla Cellulose, Foshan Chicley, and Arvind. The organization’s goal is to promote smooth integration into commercial-scale production and cultivate enduring collaborations. Of the three supply chain partners working on these companies’ trial projects, Arvind and Foshan Chicley will create textile fabrications, while Birla Cellulose will turn Circ’s pulp from polycotton textile waste into lyocell staple fiber. To get material off the ground, cooperation on pilot quantities with various value chain partners is crucial. After that, the businesses will choose a clothing manufacturer to turn the creative fabric into marketable goods.
Fiber Club is a progressive program dedicated on long-term influence, in contrast to one-off projects. Circ is only the beginning; other creative Next Gen material producers may also use the Fiber Club model to grow their products through Fashion for Good, Canopy, and Circ. Together, we are taking the first step toward transforming the accessibility of scalable, sustainable textile solutions with Circ’s Lyocell staple fiber as the initial emphasis.
“Fiber Club embodies the future of circularity and textile recycling,” stated Peter Majeranowski, Circ’s CEO. “We’re making it easier than ever to adopt recycled and Next Gen materials at scale—starting with our Circ Lyocell—by working with brands and simplifying supply chain integration.”
