Circ, a global leader in textile-to-textile recycling, has announced the expansion of its Fiber Club initiative with the onboarding of a second cohort of brand and supply chain partners. The new group includes lifestyle brand Madewell under J.Crew Group, sustainable fashion label Reformation, and European retailer C&A, alongside strategic supply partners Lenzing and Linz Textil.
Originally launched in January 2025, Fiber Club was created to address key barriers limiting the commercial adoption of next-generation recycled textiles, including minimum order quantities and cost challenges. By aggregating demand across pulp, fibre and yarn stages, the initiative enables brands to move beyond pilot projects towards long-term commercial commitments.
As part of the new cohort, participating brands will develop collections using TENCEL™ | Circ® with REFIBRA™ technology, containing 30 percent Circ pulp derived from recycled polycotton textile waste. Circ supplies the recycled pulp, which Lenzing converts into lyocell fibres, while Linz Textil spins the fibres into yarn. Brands integrate the material into their existing supply chains by nominating their own fabric and garment manufacturers, allowing for smoother adoption at scale.
The Fiber Club model supports brands at a time when regulatory pressures, extended producer responsibility policies, and rising consumer expectations in the US and Europe are accelerating the shift towards circular fashion. By working within established manufacturing systems, the initiative lowers the cost and complexity traditionally associated with scaling recycled materials.
Commenting on the expansion, Peter Majeranowski, CEO of Circ, said the focus is now on removing commercialisation barriers and enabling brands to integrate circular materials at scale. Industry partners including Reformation, Lenzing Group, Linz Textil, Zalando and Everlane echoed the importance of pre-competitive collaboration and pooled demand in transitioning textile-to-textile recycling from pilots to commercial reality.
With the expanded Fiber Club, Circ continues to strengthen its network of brands and manufacturers capable of producing circular textiles, positioning recycled fibres as a viable, scalable solution for the global fashion industry.
