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Chumbak Expands into Luggage with Limited-Edition Collection in Collaboration with Assembly Luggage

Published: January 27, 2024
Author: Fashion Value Chain

Chumbak, the lifestyle brand, has ventured into the luggage category through a collaboration with Assembly Luggage, unveiling an exclusive limited-edition luggage range. The collection features travel-friendly trolley luggage in various sizes, equipped with organizers, and comes with a complimentary 5-year warranty for added assurance.

Expressing enthusiasm about the launch, Shubhra Chadda, co-founder and director at Chumbak, shared her excitement, stating that travel holds a special place in her heart. She highlighted the increasing interest among consumers in both the quality and aesthetics of their luggage. The new launch aims to meet these evolving needs and preferences.

Chadda also emphasized the pride of partnering with Assembly Luggage, a homegrown brand and a leader in the luggage category. The collaboration is anticipated to bring forth a successful venture, offering consumers a blend of style and functionality in their travel accessories.

The limited-edition luggage range will be conveniently accessible for purchase on Chumbak’s website and in their stores across India. This move marks Chumbak’s strategic expansion into a new category, providing customers with an opportunity to experience travel with a touch of the brand’s distinctive style and quality.

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