Brands | Business & Policy

Christian Dior brings its Mumbai-based cruise line inspired by Indian workmanship.

Published: March 18, 2023
Author: Fashion Value Chain

On March 30, the Gateway of India monument in Mumbai will host the pre-collection of women’s ready-to-wear from the high-end fashion house Christian Dior.

After its previous cruise collections in Marrakech, Athens, and Seville, the label is expanding to India as part of its initiatives to highlight regional expertise and partnerships with local craftspeople.

Maria Grazia Chiuri, the collection’s design director, was inspired by the vibrant colours, various prints, and elaborate needlework found in traditional Indian fabrics and workmanship for the next line. The line was unveiled in Paris in December of last year and will start showing up in stores in late April.

Indian embroidery has long been a source of inspiration for Christian Dior, whose collections and couture presentations frequently feature stitching from the Chanakya workshop and school in Mumbai.

The brand sees the relocation to Mumbai as a chance to deepen ties with India’s affluent consumer.

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