Homegrown lifestyle brand CHK has launched its first sneaker collection, featuring 35 trend-forward styles designed for India’s Millennial and Gen Z consumers. With a clear focus on style, innovation, and Indian manufacturing, CHK’s sneakers are now live on their website: https://gochk.com.
The debut features four themed collections, each reflecting the identity, mood, and lifestyle of young Indian consumers:
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Brat – Fearless and rebellious styles that defy conformity
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Legend – Timeless, refined silhouettes for classic tastes
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Retro – Nostalgic looks inspired by 1980s fashion
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City Hopper – Sleek, lightweight styles for fast-paced urban life
“Our mission is to give young Indians sneakers that match their vibe—stylish, functional, and rooted in identity,” said Deepan Babu, CHK Co-founder. “Each pair combines modern aesthetics with comfort and thoughtful design.”
Founded in 2024, CHK proudly crafts all its sneakers 100% in India, with design operations in Bangalore and manufacturing in Tamil Nadu. The brand’s end-to-end in-house development model enables rapid innovation and quality control.
The debut sneakers come with advanced features including:
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Size-adjusting insoles for a personalized fit
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Dirt-repellent coatings to keep sneakers fresh
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Featherweight materials for maximum comfort
CHK’s founding team includes industry veterans like Sankar Bora (Myntra, DealShare), Deepan Babu (ex-McKinsey), Bharat Mahajan (ex-Puma, Adidas), and Deepak Patil (Myntra, Cure.fit), with design roots from FDDI. The brand raised $2.5M in seed funding, led by Accel and BlueStone Jewellery & Lifestyle.
Sneakerheads can also explore the new range at AYC 2025, India’s premier streetwear festival, being held at Jio World Convention Centre, Mumbai from July 4–6.
