CHIC Autumn 2025 reaffirmed its status as Asia’s premier fashion and lifestyle trade fair, held from September 2–4 in Shanghai. The event featured over 650 exhibitors across 60,000 square meters, drawing 60,977 professional visitors from 83 countries and regions. Of these, 58,891 were domestic and 2,086 international, including 1,571 from Asia, 239 from Europe, 87 from Africa, 85 from North America, and 53 from Oceania, highlighting CHIC’s international influence.
Exhibitors represented the entire fashion spectrum, from established leaders in lifestyle, sportswear, and denim to emerging designers and sustainable innovators. Strong participation from Italy, Germany, Japan, Korea, India, and Hong Kong China reinforced CHIC’s role as the gateway to China’s fashion market. More than 60 matchmaking sessions facilitated connections between brands, retailers, and e-commerce platforms, driving significant orders and long-term partnerships.
The fair welcomed VIP visitors from global retail leaders like SHEIN, JD, Galleries Lafayette, and SKP, along with prominent Chinese brands such as JNBY, Ellassay Group, Jiangsu Yalu Group, and Guangzhou Exception Clothing Co., Ltd. Key platforms and tech companies including Taobao Tian Group (Tmall, Taobao, 1688), FMG Fashion Dynamics Group, and Star Partner (Beijing) Media Culture Co., Ltd. also engaged in discussions and collaborations.
Under the theme “New Intelligence, New Products, New Scenes” and the guiding motto “Autumn Picnic,” CHIC emphasized the industry’s transformation through innovation, efficiency, sustainability, and digitalization, fostering both business opportunities and a relaxed atmosphere.
