Charles & Keith, the distinguished premium accessories brand hailing from Singapore, has marked its presence in Bengaluru with the inauguration of an exclusive outlet nestled within the newly unveiled Phoenix Mall of Asia. This store serves as a haven for fashion enthusiasts, offering a captivating display of the brand’s youthful and trend-driven handbags and shoes. The ambiance beckons patrons to immerse themselves in a world of chic sophistication, making it a must-visit destination for those seeking the latest in fashion-forward accessories.The announcement resonated with excitement as Phoenix Mall of Asia took to Facebook to declare, “Step into a world of chic sophistication. Charles & Keith is now open at Phoenix Mall of Asia.” The message extended a warm invitation for visitors to explore the store’s curated collection, emphasizing the effortless blend of style and comfort that defines Charles & Keith’s offerings. This strategic placement within Phoenix Mall of Asia positions Charles & Keith alongside other reputable brands like Aldo, Pantaloons, Guess, Max Fashion, Loyal World Market, Lacoste, and Swa Diamonds, contributing to the mall’s diverse and premium retail landscape in North Bengaluru.
The timing aligns with the festive spirit, as the shopping center initiated a Diwali shopping festival, providing shoppers with enticing discounts and promotions on a range of festive goods, including the allure of fine jewellery. This underscores Charles & Keith’s commitment to not only staying at the forefront of fashion trends but also actively participating in the celebratory spirit of the local community.Bengaluru is no stranger to the brand’s presence, as Charles & Keith recently expanded its footprint with an ‘elevated concept store’ in Phoenix Marketcity mall. This strategic move reflects the brand’s dedication to offering an enhanced shopping experience for its patrons. Apparel Group India Private Limited, the brand’s India retail partner, proudly shared this milestone on LinkedIn, reinforcing the brand’s enduring appeal and resonance in the Indian market.
Having initially entered the Indian market in 2007, Charles & Keith has steadily expanded its network of stores, catering to fashion-conscious individuals in key metros and large cities, including Mumbai, Chandigarh, Noida, and New Delhi. The brand’s journey traces back to 1996 when brothers Charles and Keith Wong launched their eponymous brand, building upon their foundation in the footwear business established in 1990.With a global footprint spanning over 600 stores across 37 countries, Charles & Keith continues to epitomize not just a brand but a fashion phenomenon. Its enduring commitment to delivering stylish and accessible accessories resonates with diverse audiences worldwide, making every Charles & Keith store a testament to the fusion of fashion and functionality.
