BRAND COLLECTION | Fashion Updates | Sustainability

Champion Unveils Eco-Friendly Innovation: CiCLO Technology in the New Reverse Weave Collection

Published: December 11, 2023
Author: Fashion Value Chain

Champion Athleticwear, a brand deeply rooted in sporting heritage since its inception in 1919, is making waves with its latest innovation – the Eco Future Reverse Weave with CiCLO technology. This groundbreaking solution is not just a fashion statement but a commitment to environmental responsibility. In today’s textile landscape, where over 60% of fabrics rely on non-biodegradable synthetic fibers like polyester and nylon, Champion is taking a stride towards change. The patented CiCLO technology transforms these plastic-based textiles, giving them a behavior akin to natural fibers when they enter the environment. The significance lies in providing polyester with a definitive expiration date, reducing its persistent impact on the environment.

But that’s not all – the Eco Future Reverse Weave collection goes beyond material innovation. It embraces eco-friendly dyeing processes, utilizing ingredients sourced from nature such as pomegranate, annatto fruit, and terminalia chebula fruit. This holistic approach reflects Champion’s dedication to sustainability across the entire production cycle.

Vanessa LeFebvre, President of Global Activewear at Champion, underscores the brand’s commitment to positive change in the fashion industry. The partnership with CiCLO is not just about creating a new collection; it’s a catalyst for responsible actions, conscious choices, and continuous improvements. It aligns seamlessly with Champion’s recent global brand campaign, ‘Champion What Moves You,’ which redefines the brand’s ethos.

The Eco Future Reverse Weave with CiCLO collection features a range of apparel, including crewnecks and joggers, hitting stores on December 6. Champion’s foray into sustainable fashion signifies a shift towards a greener future, urging consumers to play an active role in reducing the environmental impact of their wardrobe choices.

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