-By Ankita Dutta
Lifestyle, a top fashion retailer in India, celebrated their 100-store milestone with various initiatives to commemorate the achievement. With their customer-first approach, the brand launched a grand celebration that began with an on-ground fashion event popularly held at Café Panama in Mumbai.
The event was graced by Aashna Shroff, Riya Jain, Aashna Hedge, Sobo Guys (Amaan and Armaan), Vipul Juneja, and Rij Eappen, who are influencers from the GenZ and millennial generation, dressed in exquisite Lifestyle clothing, which added to the grandness of the celebration. The event showcased Lifestyle’s latest Spring-Summer’23 collection, along with the top 100 styles from the collection which received appreciation from the fashion enthusiasts in attendance. The ambiance oozed glamour and elegance with thoughtfully curated personalized touches, providing the perfect complement to the brand’s spirit.
To further engage with their audiences, Lifestyle created an AR-enabled interactive game filter. Users were encouraged to participate in an engaging and immersive experience through a unique filter that required them to complete a puzzle with the most popular products available at Lifestyle within the shortest time. The brand encouraged followers to use the ‘100 in Style’ filter and post about it as a captivating story while tagging Lifestyle.
Lifestyle executed a Twitter Banter #IFeel100 to amplify their achievement. The concept behind #IFeel100 was for participants to share what made them feel their best at 100%, encouraging many brands to join by tweeting their unique brand proposition integrated with the hashtag. Participating brands included Mamaearth, MyGlamm, Blackberrys Menswear, FreshMenu, Timex India, Jockey India, Kurlon Limited, Yatra.com, Jindal Stainless, among others.
To amplify their achievement and increase engagement, Lifestyle launched a campaign on Instagram, inviting customers to share their favourite Lifestyle moments using the hashtag Lifestyle Fashion Stories. Lifestyle urged its customers to share pictures of themselves donning its apparels or featuring their top Lifestyle picks that held a special place in their memories. The campaign received a tremendous response from consumers.
Lifestyle’s 100-store milestone celebration was a success filled with energy and glamour. The brand’s customer-first approach and disruptive initiatives made the event engaging, immersive and memorable.