CaratLane – A TATA Product, India’s leading omni-channel jewellery brand, is reigniting the spirit of self-celebration with its empowering movement, #WearYourWins. Launched ahead of International Women’s Day, this campaign champions the power of self-recognition, encouraging women to embrace and celebrate their personal victories—big or small.
Empowering Women Through Self-Recognition
Building on the success of its widely acclaimed campaign, CaratLane aims to remind women of their forgotten wins—the deeply personal yet often overlooked triumphs that shape their journeys. To reinforce this message, the brand conducted its first-ever social experiment, featuring three inspiring women:
- Gul – A dedicated teacher
- Neha – A single mother, actor, and radio jockey
- Tarannum – A single mother and entrepreneur
The experiment explored how women tend to downplay their achievements, often failing to recognize their own worth. Initially hesitant due to self-doubt, their perspectives shifted when their loved ones reflected on the impact of their accomplishments. This powerful moment reinforced the #WearYourWins message—every achievement, no matter how big or small, deserves recognition.
Amplifying the Message Through Art & Storytelling
To inspire more women, CaratLane collaborated with renowned artists from UnErase Poetry, including Priya Malik and Sainee Raj, bringing the message to life through compelling storytelling.
Shaifali Gautam, CMO – CaratLane, shared:
“Women often downplay their wins—only 30% celebrate their achievements. That insight was too powerful to ignore! With #WearYourWins, we want to create a cultural shift, redefining self-celebration by encouraging women to honor their victories with jewellery. This initiative aligns with our brand philosophy of ‘Khul Ke Karo Express’—helping women express their wins by rewarding themselves.”
Exclusive Women’s Day Offer
As a special Women’s Day gesture, CaratLane is offering a FLAT 10% OFF on over 3,000 stunning diamond designs from 7th to 9th March. Whether celebrating a milestone or embracing a personal triumph, CaratLane’s everyday diamond jewellery serves as the perfect reminder to cherish and #WearYourWins with pride.
Shop the collection online at www.caratlane.com or visit the nearest store.
