CaratLane, a Tata product and India’s leading omni-channel jewellery brand, launches its Raksha Bandhan campaign with beloved internet personalities Ayush Mehra and Yashaswini Dayama. Known for their natural sibling-like chemistry, the duo beautifully captures the quirks, laughs, and heartfelt moments that define the sibling bond.
The campaign film is a light-hearted yet emotional portrayal of the timeless Raksha Bandhan tradition, celebrating the everyday warmth, teasing, and love that siblings share. With nostalgic moments and relatable sibling banter, the film reminds viewers that Rakhi is less about the formality and more about the love and intention behind it.
Shaifali Gautam, Chief Marketing Officer of CaratLane, commented, “Raksha Bandhan is a celebration of love and nostalgia. Ayush and Yashaswini perfectly bring out that sibling magic. We’re also excited to make gifting easier for global families through our expanded international shipping—so brothers and sisters across the world can share a meaningful Rakhi moment.”
This year, CaratLane strengthens its global reach with expanded international shipping to over 30 countries, including Germany, Ireland, Japan, Saudi Arabia, Netherlands, Brazil, Sri Lanka, and more. This makes sending jewellery gifts simpler and more meaningful for siblings separated by distance.
In a season rooted in tradition and affection, jewellery remains a timeless symbol of lasting memories. A Rakhi gift from CaratLane becomes more than an ornament—it becomes a cherished keepsake that honours the enduring bond between brothers and sisters.
