CaratLane, a leading omnichannel jewellery brand, launched two stunning collections – Sol and Luna – inspired by the celestial wonders of nature, perfect for the festive season. These collections, designed to reflect new beginnings and transformation, are ideal for the auspicious regional New Year and Akshaya Tritiya celebrations.
Saumen Bhaumik, CEO & MD of CaratLane, shared, “We are dedicated to creating stunning jewellery that embodies celestial grandeur. Sol, representing new beginnings, and Luna, symbolizing transformation, are crafted to reflect our vision of high-jewellery artistry with everyday elegance, all at accessible price points.”
The Sol collection, created in 18KT yellow gold and adorned with SIFG diamonds and specially cut yellow gemstones, draws inspiration from the golden hues of sunrise, representing fresh starts and new opportunities.
The Luna collection, crafted in 18KT gold and studded with diamonds, is inspired by the moon’s ever-changing phases, symbolizing elegance, resilience, and personal transformation.
In conjunction with the launch, CaratLane has launched a robust campaign, including visibility through its associate sponsorship of IPL, digital ads on Star Sports HD and JioHotstar, as well as OOH and newspaper ads, ensuring maximum exposure.
The collections are available from ₹20,000, with an exclusive festive offer – a 0.5g gold coin on purchases of ₹30,000. Customers can explore the collections online at www.caratlane.com or visit CaratLane stores.
