CaratLane – A TATA Product, India’s leading omnichannel jewellery brand, has launched two stunning collections, Sol & Luna, inspired by celestial wonders. Timed for the festive season, including regional New Years and Akshaya Tritiya, these collections celebrate new beginnings with intricate craftsmanship.
Saumen Bhaumik, CEO & MD – CaratLane, shared, “Sol & Luna beautifully merge celestial elegance with prosperity. Sol, symbolizing the brilliance of sunrise, marks fresh beginnings, while Luna reflects the moon’s phases, embracing transformation and resilience. Both collections embody fine craftsmanship and everyday luxury at accessible prices.”
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Sol, crafted in 18KT yellow gold, SIFG diamonds, and special-cut yellow gemstones, captures the golden hues of sunrise, representing fresh opportunities and brilliance.
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Luna, inspired by the moon’s phases, features intricate diamond-studded designs in 18KT gold, symbolizing elegance, transformation, and resilience.
To amplify the launch, CaratLane is running a high-impact campaign as an IPL associate sponsor on Star Sports HD and JioHotstar, supported by OOH and newspaper ads in The Times of India.
The collections, starting from ₹20,000, are available online at www.caratlane.com, via Try-at-Home appointments, or in CaratLane stores. A limited-time festive offer gives customers a 0.5g gold coin on every ₹30,000 purchase.
