CaratLane – A TATA Product, India’s leading omnichannel jewellery brand, has expanded its accessible luxury portfolio with the launch of Shaya Diamonds. The new range marks a category-first innovation in India, featuring natural diamonds set in 925 silver.
With this introduction, CaratLane addresses a long-standing gap in the jewellery market. Consumers can now enjoy the brilliance of natural diamonds combined with the versatility, comfort, and affordability of silver. The collection redefines everyday diamond jewellery by making it easier to own and wear.
A New Entry Point into Diamond Jewellery
Shaya Diamonds is positioned as an accessible starting point for diamond ownership. Prices begin at ₹5,000, making the range suitable for gifting as well as first-time diamond buyers.
At a time when gold prices remain elevated, the collection offers a compelling alternative. The designs deliver strong visual appeal while remaining light on the pocket. Each piece carries CaratLane’s signature white gold-like finish, reinforcing its modern and contemporary aesthetic.
Leadership Perspectives on the Launch
Speaking on the launch, Saumen Bhaumik, Managing Director, CaratLane, said:
“Diamonds are at the heart of CaratLane. As gold prices climb, we don’t want that to stand between our customers and the diamonds they love. With Shaya Diamonds, we’re experimenting with 925 silver-set diamonds to open up a new, more accessible path to owning natural diamonds.”
Ajith Singh R, Associate Vice President & Business Head – Shaya by CaratLane, added:
“Shaya has always celebrated individuality and self-expression. With Shaya Diamonds, we’ve taken that spirit a step further, creating designs that combine the timeless appeal of diamonds with the cool, confident energy of silver. It’s both silver and diamonds, done differently.”
Availability Across Stores and Online
Customers can explore the Shaya Diamonds collection at select CaratLane stores in Mumbai, Delhi, Kolkata, Hyderabad, Chennai, Ahmedabad, and Bengaluru. The range is also available online at www.caratlane.com, offering seamless access across channels.
