CaratLane, widely recognised as India’s go-to proposal jewellery brand, has launched a new brand film titled Dancing Hearts for Valentine’s week. The film portrays the small yet meaningful moments that gradually lead to a life-changing proposal, using dance and movement as the central storytelling device.
Shifting away from traditional product-focused narratives, the film lets love evolve naturally. It follows a contemporary couple from their first chance encounter to a proposal that feels personal and emotionally grounded. Each stage of their relationship is represented through changing movement styles, beginning with playful and tentative expressions and progressing into more fluid and intimate choreography as their connection strengthens. The proposal becomes an emotional peak shaped by shared experiences and unspoken understanding rather than a dramatic reveal.
Set to the iconic track Pehla Nasha, the film blends nostalgia with a modern interpretation, reflecting how present-day relationships combine classic romance with more individual expressions of love. Jewellery features organically within the story, appearing in authentic moments instead of staged highlights, reinforcing CaratLane’s belief that proposals are built on a journey, not a single instance.
The film merges performance aesthetics with emotional depth, creating a piece intended to be experienced and shared. It celebrates love that grows steadily and leads to a lasting promise.
Saumen Bhaumik, Managing Director, CaratLane, said:
“Some emotions are felt more than they are spoken. With this film, we wanted to tell a love story where movement becomes the language. ‘Dancing hearts’ allowed us to capture the rhythm of a relationship, the hesitations, the joy, and the quiet certainty that leads to a proposal. It reflects how modern love unfolds today, naturally and honestly.”
The campaign has been developed in collaboration with BBH India.
Parikshit Bhattaccharya, Chief Creative Officer, BBH India & Propagate India said
“CaratLane has been the sponsor of the moment of proposal in our culture. Through many different stories and initiatives CaratLane has inspired this pivotal moment in all love stories. Dancing Hearts is a special film in this journey. It tells a love story through dance. After all, what is love but finding a person to dance through life with. Set to Pehla Nasha, the film yet again makes us want to fall in love”
Customers can explore over 400 engagement ring designs at CaratLane stores across India or online at www.caratlane.com.
