CaratLane Celebrates 18 Years of Trust, Design and Precious Stories
CaratLane, a TATA product and India’s leading omnichannel fine jewellery brand, is celebrating 18 years since its founding in 2008.
The journey began with a simple belief: every woman is precious and deserves jewellery that reflects that every day.
What started as an idea in 2008 has grown into one of India’s well-known jewellery brands. Today, CaratLane has become a trusted part of millions of women’s lives and precious moments across the country.
CaratLane Marks 18 Years of Growth
CaratLane will celebrate its 18th anniversary on October 8. The milestone marks a moment of reflection and gratitude for the brand.
From a single idea in 2008, CaratLane has grown to more than 390 stores across India and two international stores. Its omnichannel network also reaches more than 17,000 pincodes across the country.
The brand’s growth has been shaped by the trust of millions of women.
The past five years have been particularly strong for CaratLane. The brand has grown at a 40% CAGR, while its revenue has increased to nearly four times its level five years ago.
Behind this growth are customers who have chosen CaratLane for important moments in their lives.
CaratLane Reflects on Its Journey
Reflecting on the milestone, Saumen Bhaumik, Managing Director, CaratLane, said: “CaratLane started in 2008 as an online jewellery website, with a simple belief that every woman is extraordinary, as precious as a diamond, and deserves to own one. Over 18 years, we became India’s first omnichannel jewellery brand and have gone on to make natural diamonds part of the stories of millions of young Indians, across India and around 30 countries. This journey has only been possible because of the women who trusted us, our partners and our teams, past and present. As we celebrate 18 years, a bigger dream is taking shape, and I truly believe our best years are ahead. One woman, one story at a time.”
New Initiatives Mark the Anniversary
To mark the milestone, CaratLane has launched several initiatives across its brand and customer touchpoints.
New Anniversary Film
CaratLane has launched a new anniversary film as a tribute to the women who have shaped its journey.
The film is built around the idea that every piece of jewellery carries a story. It explores the relationship between a diamond and the woman who gives it meaning.
Watch the anniversary campaign:
CaratLane 18th Anniversary Campaign
Upgrade in Diamond Quality
CaratLane has also upgraded its natural diamond offering. The range now features FG-colour diamonds, positioned as brighter and whiter stones.
The move reflects the brand’s focus on maintaining its quality standards.
5,000 New Designs
The brand is also marking the anniversary with a year of design innovation.
CaratLane has launched 5,000 new designs and nine signature festive collections for the festive season.
The new launches highlight the brand’s continued focus on design and creativity.
Expanding Its Global Presence
CaratLane is also strengthening its international presence through its Global 2.0 expansion.
The initiative includes a rebuilt international web platform and an International App. The brand has also introduced a dedicated Shaya App.
These platforms are designed to bring CaratLane closer to Indian women across the world.
CaratLane Looks Ahead
As CaratLane enters its next chapter, its core belief remains unchanged. The brand continues to focus on making every woman feel precious every day.
With its expanding retail network, new designs, upgraded diamond offerings and global platforms, CaratLane is building on the foundation created over the past 18 years.
The brand’s next chapter will continue to centre on women, jewellery and the stories behind every precious moment.
