BRAND COLLECTION | Fashion Updates | luxury

Caprese Unveils AI-Enhanced Communication and Dazzling Monogram Collection

Published: December 28, 2023
Author: Fashion Value Chain

Embracing innovation in its communication strategy, Caprese, a prominent luxury handbag brand in India, stays at the forefront of the fashion industry by incorporating AI-generated images. This forward-thinking approach underlines Caprese’s dedication to leveraging technology for an enriched customer experience. Established in 2012, the brand integrates this recent innovation as part of its ongoing commitment to seamlessly blend tradition with innovation, ensuring a distinct and modern experience for its clientele.

With 119 retail stores, Caprese strategically expands into both established and untapped markets, aligning with its overarching goal of providing every customer an opportunity to connect with the brand, one city at a time.

Caprese proudly introduces its Monogram Collection, a captivating fusion of iconic logo prints and global fashion trends. Making its dazzling debut at the Lakme Fashion Week X FDCI in October 2023, this exceptional line of handbags showcases the brand’s dedication to blending style, luxury, and personal expression, further elevating its status in the Indian retail landscape.

In a fashion landscape where individuality takes center stage, the Monogram Collection seamlessly incorporates Caprese’s iconic logo into every design, empowering fashion enthusiasts to make a personal statement while honouring the brand’s legacy. It transcends being a mere accessory line; it’s a testament to modern luxury, celebrating the art of personal expression. Each piece provides an opportunity to declare one’s style, creating a harmonious blend of individuality and international fashion trends.

Pushpita Gaur, Caprese’s Business Head, expresses excitement about the Monogram Collection, stating, “It serves as a reminder that fashion is a constantly evolving language, and we are thrilled to contribute to that narrative. This collection is a harmonious blend of luxury and contemporary global trends, emphasizing our brand’s pivotal role in this ever-changing fashion landscape.”

The Monogram Collection, available at an attractive price range, offers handbag prices ranging from Rs 3299 to Rs 3799 and wallet prices from Rs 1499 to Rs 1699. These stunning pieces are accessible on Caprese’s website, in nearby retail stores, and through popular e-commerce platforms like Myntra and Nykaa.

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