-By Ankita Dutta
For assistance in transforming its unique Coreva technology into a full-fledged apparel business, Candiani Denim enlisted a group of sustainable professionals. When it debuts for Spring/Summer 2024, the Coreva Design brand will only sell jeans made from the organic and sustainable stretch denim fibres produced by the Italian mill. Prior to the official debut, Candiani is releasing a number of capsule collections, starting with an initial four-piece line created in collaboration with Quid, an Italian tailoring business in Verona, and Orange Fibre, a manufacturer of yarn manufactured from citrus waste. Model Gabriela Giovanardi created the collection, which comprises of four items that are size- and gender-inclusive and were inspired by old clothing in her own wardrobe. It consists of sweatshirts, boxy shirts, dungarees with a workwear influence and cargo pants. All of the fabrics use mineral- based dyes and contain Coreva and Orange Fibre.
Giovanardi also appears in the collection’s accompanying advertising, and earlier this year, he wore a Candiani Denim tux to the Green Carpet Awards in Los Angeles. She has previously appeared in campaigns for Guess.
2020 saw the introduction of Coreva technology by Candiani as a replacement for synthetic yarns. The method achieves the same degree of adaptability and ease of use that plastic offers by utilising the elastic qualities of a plant substance produced from natural rubber.
According to the mill, Coreva-made denim can disintegrate in three to four months as opposed to years in a landfill. Since then, manufacturers have incorporated the innovation into their denim designs, including Denham, Stella McCartney, and Closed. The narrative of Coreva and the effects of denim on the environment were also the main topics of Candiani Vision, a Milanese shop. The mill runs a small facility in the heart of the city where customers may personalise their jeans.
