Campus Activewear, one of India’s leading athleisure and sports footwear brands, held its largest-ever distributor meet—Shoecase 2025. The landmark two-day event united over 180 distributor partners from across the country, celebrating more than two decades of shared success and the company’s core belief: “Move Together, Grow Together.”
The event reflected Campus’ guiding philosophy—Move Your Way—emphasizing individuality, resilience, and collective growth. Stories of personal transformation were spotlighted in an emotional film created by Ogilvy, showcasing real distributors who overcame adversity—often with direct mentorship and support from Campus Chairman Mr. H.K. Agarwal. Their journeys, from grassroots salesmen to thriving entrepreneurs, illustrated the brand’s deep-rooted commitment to empowerment.
Mr. Nikhil Aggarwal, CEO of Campus Activewear, stated,
“Our distributors are not just partners—they’re co-authors of our story. Shoecase 2025 reaffirmed our shared purpose as we shape the future with innovation and trust.”
The event embraced digital-first innovation:
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AI-powered invitations
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AR and AI-enabled photobooth experiences
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An Experiential Product Zone offering hands-on access to Campus’ newest footwear innovations
The runway highlight was the Focus Collection, designed to mirror the rhythm of contemporary life—merging comfort, style, and Gen Z expression. Bold silhouettes and vibrant palettes stood as a tribute to self-expression.
Sentimental moments came through the Thank You Wall and Legacy Wall, where milestones and heartfelt distributor messages formed a mosaic of collective achievement.
Shoecase 2025 was not just an event—it was a testament to Campus’ evolution, its enduring distributor relationships, and a powerful blueprint for the future.
