Campus Activewear, one of India’s leading sports and athleisure footwear brands, has entered the athleisure apparel category. This move marks a natural extension of its brand philosophy. It also represents an important milestone in the company’s growth journey.
The launch reflects Campus’ strong connection with India’s youth. Today’s young consumers balance ambition and downtime every day. They also move fluidly between structure and spontaneity. Therefore, the brand extends its “Move Your Way” philosophy into apparel that supports self-expression without labels or limitations.
Designed for daily wear, the new range focuses on versatility. It includes polo T-shirts, round-neck T-shirts, jackets, jogger pants, and caps. The collection caters to both men and women. Moreover, it is available in multiple designs, colours, and sizes. Prices start at INR 599 and go up to INR 1899, making the range widely accessible.
Comfort remains central to the offering. The apparel features anti-odour and anti-microbial properties for all-day freshness. In addition, two-way stretch fabrics allow easy movement. As a result, the clothing suits active and casual lifestyles alike. Clean silhouettes and modern colour stories ensure seamless transitions between workouts, travel, and social outings.
Speaking about the launch, Nikhil Aggarwal, Whole Time Director and CEO of Campus Activewear, described the entry as a strategic decision. He said it expands the brand’s addressable market. At the same time, it drives incremental revenue from existing customers. Importantly, it remains aligned with Campus’ core values of movement and self-expression.
Currently, the athleisure apparel range is available at Campus Exclusive Brand Outlets. It is also sold through the brand’s D2C website. Additionally, consumers can shop the collection on leading platforms such as Amazon and Myntra. Through this launch, Campus strengthens its commitment to youth. It continues to champion confidence, individuality, and the freedom to move your way every day.
