Campus Activewear, a sports and leisure brand, has appointed Bollywood actor Vicky Kaushal as its new brand ambassador.
With this collaboration, the brand hopes to reach a larger audience while also capitalizing on the actor’s appeal, particularly among young people, to fuel its expansion.
In a statement on the collaboration, Nikhil Aggarwal, CEO of Campus Activewear, stated, “We are thrilled to introduce Vicky Kaushal as the new face of Campus Activewear. His seamless blend of elegance, confidence, and sincerity makes him an ideal ambassador for our business, which is all about enabling young people to embrace their uniqueness.”
“I am excited to be a part of the campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin. It’s all about having fun with personal style and making bold, unique fashion choices with Campus.” Campus Activewear plans to launch campaigns featuring the actor across various platforms in the coming months.