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Cadiveu expands vegan, chemical-free hair care line

Published: August 2, 2023
Author: Fashion Value Chain

To expand its vegan product line in India, Cadiveu launched “Brasil Cacau BTX Vegan” online.

“Revitalise your hair with nourishing treatment, infused with the power of vegan collagen and the power of 100% vegan formula for smooth results,” Cadiveu India declared on Facebook when it debuted the range.

Cadiveu’s latest India e-commerce launch contains glyoxylic acid, vegetal collagen, and cocoa. According to its website, SSIZ International Private Limited also runs Ikonic, Proarte, and BioSoft.

“Its 100% vegan ingredients naturally smoothen the hair for an extended period,” stated SSIZ International Private Limited director Rayed Merchant regarding the debut, according to Indian Retailer Bureau. “With our increasingly busy lifestyles, this Vegan BTX treatment simplifies our hair care routines in just a few minutes, eliminating complicated regimens. It maintains a magnificent, natural smooth texture without significant styling by using all-natural ingredients.”

Cadiveu has been growing in India and connecting with shoppers. The brand stated on Facebook that Cadiveu worldwide educator Marcos Viana presented an instructional session at Pragati Maidan in New Delhi alongside beauty trade event Professional Beauty earlier in July.

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