By the end of the 2024 fiscal year, Titan’s fine jewellery brand Tanishq expects to have 25 foreign locations. For its international brick-and-mortar development, the company will concentrate on the Gulf area and intends to open a total of 18 new locations abroad.
Tanishq intends to open outlets not just in the Gulf region but also in the US. Tanishq boosted the number of its overseas stores from two to seven during the previous fiscal year, according to a report by ET Bureau.
The company intends to use an omni-channel strategy to grow internationally. Tanishq has thus opened two direct-to-consumer online shops, one for customers in the UAE and one for those around the world. According to the brand, the websites, which went live during the 2023 fiscal year, are doing well.
Tanishq is one of several brands in the jewellery section of Titan Company, along with Zoya, Mia, and CaratLane. Jewellery sales for the company was Rs 31,897 crore in the fiscal year of 2023, or almost 88% of the total income for the year.
