At Amplify 2025, BW Converting is set to highlight how tactile direct mail is redefining engagement in today’s digital-heavy landscape. The event, taking place from June 10–12 in Rosemont, Illinois, is a premier platform for print finishing innovation — and BW Converting is showcasing advanced envelope finishing, mail inserting, and LED-UV print enhancement technologies that are driving higher ROI for marketers.
“Direct mail has transformed into a high-impact performance tool when integrated with digital marketing,” said Andrew Schipke, VP of Marketing and Strategic Sales at BW Converting. “By tapping into touch and scent, brands create unforgettable, multi-sensory experiences.”
The USPS Tactile, Sensory, & Interactive Promotion further supports this trend, encouraging marketers to use embossing, unique inks, coatings, and scented varnishes — with the added incentive of a 4% postage discount.
As brands face rising digital fatigue, direct mail is regaining prominence. Industry insights reveal that tactile, data-driven mail pieces can outperform other channels by up to 10% in conversion rates.
Visitors to Booth #4924 will experience firsthand the innovation behind BW Converting’s W+D and Baldwin technologies — from embellished envelopes and variable-data self-mailers to secure ENVacards. Experts will also be on hand to share strategies for maximizing returns through sensory-rich print solutions.
