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Fashion Accessories

Bvlgari Launches Exclusive Digital Boutique in India

Published: December 17, 2024
Author: Fashion Value Chain

The platform now offers the brand’s carefully chosen selection of fine jewelry, timepieces, leather items, and India-inspired editions, such as the recently released Mangalsutra sautoir necklace.

In order to build their first digital shop in India, Tata CLiQ Luxury, the country’s leading luxury lifestyle platform, has announced an exclusive cooperation with Bvlgari, the Magnificent Roman High Jeweler. This strategic partnership is Bvlgari’s first foray into the Indian e-commerce market. With this introduction, affluent customers nationwide may now buy Bvlgari’s renowned watches, handbags, and jewelry from the convenience of their homes. With a fast-changing worldwide market and the purchasing expectations of the Indian consumer continually altering, luxury e-commerce platforms play a key role in drawing new clients residing all across the country. By combining its exceptional savoir-faire with Tata CLiQ Luxury’s digital competence, reach, and established relationship with Indian customers, Bvlgari has established this innovative alliance to optimize the reach of its High-End product range for this rapidly expanding new client base.

The Bvlgari digital boutique on the Tata CLiQ Luxury platform features a carefully chosen selection of its most renowned pieces, ranging from timeless pieces like the Serpenti Viper bracelets and B.zero1 rings to India-inspired pieces like the B.zero1 Kada Bracelet and the iconic Bvlgari Bvlgari Mangalsutra. Bvlgari watches, such as the renowned Serpenti, the renowned Octo Finissimo series, and the exquisite and multipurpose Octo Roma, will also be available at the digital store. Additionally, a large selection of leather products and accessories are available for purchase.

Additionally, Tata CLiQ Luxury and Bvlgari will provide a specialized luxury concierge service for a smooth and improved online shopping experience. This will allow clients to receive a personalized shopping experience from Bvlgari-trained specialists who can help them along the way.

“We are honored to welcome Bvlgari to Tata CLiQ Luxury,” said Gopal Asthana, CEO of Tata CLiQ, expressing his excitement about the collaboration. We are honored to be their e-commerce partner in the nation, since they are renowned for their stunning designs and unmatched craftsmanship. With this launch, we are further enhancing our portfolio, with a particular emphasis on the jewelry, watch, and accessory categories on the site. Our goal is to introduce renowned luxury brands to Indian consumers, and we are excited to provide them with an unparalleled online luxury shopping experience.

“We are excited to mark a new chapter for Bvlgari in India through our partnership with Tata CLiQ Luxury, India’s leading luxury lifestyle platform,” stated Jean-Christophe Babin, CEO of Bvlgari, in reference to the launch. Through this significant collaboration, we are able to introduce our recognizable designs throughout India and connect with clients that value beauty, quality, and fine craftsmanship as much as we do. Together, we aim to provide our clients with the same level of care and hospitality that they receive in our boutiques when they purchase online.

Bvlgari’s iconic high-end creations, are now on Tata CLiQ Luxury.

https://luxury.tatacliq.com/explore/bvlgari

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