Trent Ltd., part of the Tata Group, has introduced Burnt Toast, a bold new fashion brand created to inspire India’s new generation of creators, digital natives, and trendsetters. Positioned as more than just a label, Burnt Toast blends affordability with individuality, community, and self-expression.
The brand offers an extensive range of apparel, footwear, and accessories featuring playful designs, vibrant colours, and attention-grabbing silhouettes. Its collections aim to connect with the energy and confidence of young India while celebrating individuality through fashion-forward pieces and wearable art.
“Burnt Toast is more than a brand—it’s a lifestyle that empowers India’s expressive youth,” said Mr. P. Venkatesalu, Managing Director, Trent Ltd. “Our goal is to make global fashion accessible with styles that resonate with this generation and build a sense of shared identity as we expand across the country.”
Designed with discovery and creativity at its core, Burnt Toast invites the youth to explore and express their unique style. Already launched in Bangalore, Thane, and Surat, the brand is rapidly growing its presence nationwide, making its dynamic fashion offerings more accessible than ever.
