Luxury jewelry brand Bulgari has introduced a special bracelet for the Indian market, designed in collaboration with Ayushmann Khurrana, a friend of the brand. The ‘B.zero1 Kada Bracelet’ is a blend of Indian design heritage and Bulgari’s aesthetics, symbolizing ‘modern India.’
Bulgari’s CEO, Jean-Christophe Babin, expressed the significance of honoring the Kada and its deep-rooted meaning in Indian culture. The bracelet, crafted from yellow gold, is an evolution of Bulgari’s iconic ‘B.zero1’ signature bracelet, offering a more substantial shape for men to wear alone or paired with a watch and other bracelets.
Ayushmann Khurrana, thrilled to be part of the campaign, described the B.zero1 Kada Bracelet as a symbol of boldness and individuality, representing a fusion of tradition and modernity. The exclusive bracelet is available at Bulgari’s flagship stores in DLF Emporio, New Delhi, and Jio World Plaza, Mumbai, as well as on its e-commerce platform. Bulgari, founded in Rome in 1884, is a prestigious brand under the LVMH Group.
