Beauty | Brand Collaboration | Fashion Updates


Published: November 2, 2023
Author: Fashion Value Chain

~A resplendent journey from Rome to Mumbai, experienced through the poetry of architecture and craftsmanship~

The essence of the magnificent Italian art of living arrives in Mumbai today with the grand opening of Bulgari’s new boutique in the heart of the city’s burgeoning business and cultural epicenter, Jio World Plaza.

The visionary architectural concept for the boutique has been crafted by the internationally celebrated architect, Peter Marino. Marino’s design brilliantly intertwines precious materials, textures, and light with Bulgari’s devotion to extraordinary craftsmanship. This synergy creates an evocative journey from Rome, experienced through the language of architecture, interior design, and traditional artisan techniques. The boutique seamlessly bridges the design concept with the brand’s hallmark, mirroring how Bulgari meticulously crafts its exquisite jewelry.

Spread across 1881 sqft, the façade features a remarkable design with two see-through windows adorned with the intricate Pantheon Mesh pattern, characterized by a harmonious blend of circles and squares. A prominent feature is the incorporation of the Condotti eight-pointed star, a universal emblem representing balance, harmony, and cosmic order. Like the wind rose, whose points venture out in all directions, Bulgari’s eight-point star narrates a story of the Maison’s artistic diversity and ceaseless visual innovation, echoing a compelling desire to cross boundaries and explore uncharted territories. This legendary symbol is known to be associated with “Roma Caput Mundi,” signifying that all paths lead to Rome. It stands as a unifying symbol present in every Bulgari boutique worldwide.

Upon entrance, visitors are instantly transported to the vibrant streets of Rome. The boutique encapsulates the essence of the Italian art of living, with its magnetic sunlight, distinctive marbles, and timeless architecture, seamlessly blending classic and contemporary elements. Bulgari’s dedication to Italian design is prominently displayed through the audacious combinations of precious materials, colors, and sublime craftsmanship. The eye-catching artworks of Andy Warhol further add a contemporary touch of color to the ambience.

The central counter, crafted from luminous brass and glass, is crowned by a spectacular chandelier meticulously handcrafted with Murano glass. Adorned with Imperial Saffron-colored shantung silk, the iconic Condotti windows on the walls pay homage to the warm Roman atmosphere and replicate the original windows found at Bulgari’s historic flagship store on Via Condotti,in Rome.

Continuing the Bulgari experience, visitors can access a more intimate lounge area, complete with plush sofas and armchairsThis boutique promises to be a sanctuary where guests can immerse themselves in the world of Bulgari, surrounded by the impeccable blend of Italian craftsmanship and elegance.

Jean-Christophe Babin, Bulgari Group CEO, stated, “We are thrilled to introduce Bulgari’s latest masterpiece to Mumbai’s vibrant landscape. Our new boutique at Mumbai Jio World embodies the essence of Italian craftsmanship, elegance, and innovation. It reflects our commitment to offering our discerning clientele an extraordinary experience, where they can immerse themselves in the timeless beauty of Bulgari’s creations. A touch of Rome in the heart of Mumbai. Two-thousand-year-old cultures that have shaped humanity and jewels and that meet on a journey of opulence and refinement. East meets West. We invite you to join us on this journey”.

Priyanka Chopra Jonas remarked on the momentous occasion, “It’s wonderful to be a part of Bulgari’s journey as their Global Ambassador, particularly as they open their first boutique in Mumbai at the incredible Jio World Plaza. The space beautifully encapsulates the rich heritage of Rome and Bulgari’s dedication to Italian craftsmanship, with an exquisite blend of classic and contemporary elements, much like the brand itself.”

Bulgari’s choice of Jio World Plaza as the location for its flagship store in Mumbai was a strategic decision rooted in both the prestige and accessibility of this prominent destination. Jio World Plaza, a prime commercial and lifestyle hub, epitomizes luxury and sophistication. Its central location in the city, coupled with its cosmopolitan atmosphere, makes it an ideal setting to showcase the timeless elegance of Bulgari.

Within the Bulgari store at Jio World Plaza, visitors can explore a curated collection of high-end jewelry, luxury handbags, and exquisite timepieces. The jewelry selection represents the epitome of craftsmanship and design, featuring Bulgari’s iconic pieces that have graced red carpets and high-society events around the world. The high-end bags, renowned for their distinctive designs, offer a fusion of elegance and practicality. The watch collection showcases precision and sophistication, reflecting Bulgari’s heritage in horology. With this diverse array of offerings, the Bulgari store caters to connoisseurs of fine jewelry, luxury accessories, and exquisite timekeeping, making it a destination for those who seek the pinnacle of luxury.

BVLGARI Mumbai Boutique

Jio World Plaza, Unit No. 01-14, 1st Floor, G-Block, Bandra Kurla Complex, Mumbai – 400051

Contact Number +91 22 35503323


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